checklist36-point checklist

LinkedIn profile optimisation checklist.

A complete audit framework for every section of your LinkedIn profile. Tick each item off as you go — click the arrow on any item to see why it matters.

0%complete

Needs work

0 of 36 items completed

Profile Foundation

0/6

About Section

0/6

Experience

0/6

Skills & Endorsements

0/5

Recommendations

0/4

Activity & Visibility

0/4

Network & Discovery

0/5

Professional headshotHigh impact

Custom banner imageMedium impact

Headline communicates value, not just titleHigh impact

Custom profile URLMedium impact

Location and industry set correctlyHigh impact

Contact info completeMedium impact

Opens with a hook — not "I am a..."High impact

Written in first personMedium impact

Includes specific achievements with numbersHigh impact

Contains industry-relevant keywords naturallyHigh impact

Closes with a clear call to actionMedium impact

Appropriate length — between 150 and 300 wordsNice to have

Every role has a descriptionHigh impact

Descriptions focus on achievements, not dutiesHigh impact

Achievements are quantified wherever possibleHigh impact

Current role is marked as currentMedium impact

Relevant media or links attached to key rolesMedium impact

Employment gaps addressed or accounted forNice to have

At least 20 relevant skills listedHigh impact

Top 3 pinned skills match your target roleHigh impact

Skills align with language in target job descriptionsHigh impact

Key skills have meaningful endorsementsMedium impact

Skills assessments completed for relevant skillsNice to have

At least two received recommendationsHigh impact

Recommendations mention specific skills or outcomesHigh impact

You have given at least one recommendationNice to have

Recommendations span different relationship typesMedium impact

Featured section usedHigh impact

Posts or shares at least twice per monthMedium impact

Comments substantively on others' postsMedium impact

Creator Mode enabled (if publishing content)Nice to have

500+ connections — or actively building toward itHigh impact

Connected with current and former colleaguesMedium impact

Follows key companies in your industryNice to have

Member of at least two relevant professional groupsNice to have

"Open to Work" preferences set (if actively searching)High impact

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